Resellers and Retailers are two different kinds of business models. Resellers and retailers alike sell products. However, the major distinction is that a retailer has a well-established brick-and-mortar store or an online business. They also market directly to consumers. A reseller, on the contrary, acts as a middleman and buys stock from wholesalers or retailers at a discount price to sell to consumers. Resellers are businesses or individuals from a range of industries.

You need to be aware of your market understanding, product expertise and strategic alignment when looking for the ideal reseller partners. A good reseller partner has a network that is in your market of choice and an extensive technical background, which means they can represent your brand and product accurately. They also have a thorough understanding of the specifics of your products or services which enables them to design valuable offerings, such a bundle and customizations, that enhance customer experience.

If you’re looking to expand your reach geographically, connect with new customers, or increase sales finding the right reseller can be a great way to expand your business. When approaching potential resellers to establish a relationship with them, make sure to highlight the common interests or connections. This will make you stand out and assist you to create a lasting connection with them. LinkedIn communities and groups can be www.resellerassociation.com used to meet potential partners from your field. Be sure to keep track of your outreach, responses, and follow-ups to stay on top your efforts.